My role: Art direction

Who would have thought you'd see Cardi B on a kids' show? Cardi B made a splash as Sharky B in Baby Shark's Big Show on Nickelodeon. To generate excitement for this special episode, we launched a dynamic campaign.

My role involved art directing the campaign's overall look and feel, managing a multidisciplinary team of designers and animators, and guiding the projects from concept through execution.

Additionally, we had the opportunity to create a fun music video featuring Cardi B’s “Seaweed Sway.” I art directed the video and collaborated closely with producers, the director, and the prop master to ensure a seamless execution on set.

Produced at Nickelodeon