Who would have thought you'd see Cardi B on a kids' show? Cardi B made a splash as Sharky B in Baby Shark's Big Show on Nickelodeon. To generate excitement for this special episode, we launched a dynamic campaign.
My role involved art directing the campaign's overall look and feel, managing a multidisciplinary team of designers and animators, and guiding the projects from concept through execution.
Additionally, we had the opportunity to create a fun music video featuring Cardi B’s “Seaweed Sway.” I art directed the video and collaborated closely with producers, the director, and the prop master to ensure a seamless execution on set.
Produced at Nickelodeon
Emily in Paris was originally set to air on Paramount Network before finding its home on Netflix. I was involved in designing the logo and art directing the opening sequence. After exploring various concepts, this logo was selected as the official title of the show and we created unique opening sequences where the logo is creatively integrated into the show.
Produced at Paramount Network
The Tiny Chef Show is an Emmy Award-winning preschool series on Nickelodeon. For its launch campaign, I led and art directed all aspects of the on-air promotion, including the graphics package, IDs, interstitials, and bumpers.
Produced at Nickelodeon.
Yellowstone is a major hit on Paramount Network. For its launch, our team crafted a campaign that highlights the gripping stories of the family safeguarding their land and legacy. I was involved in art directing and desiging the on-air and off-air promotional campaign, including key art, teasers, photography, promo spots, and social and digital materials.
68 Whiskey is an original series developed for Paramount Network, featuring an ensemble cast and darkly comedic storylines. To capture the essence of the show and draw viewers in, our team created key art that blends storytelling, humor, and captivating visuals of stunning scenery.
My role encompassed design and art direction for both on-air and off-air campaigns. This included developing the key art concept, designing the logo, overseeing OOH print and digital materials, and managing animation elements.
Rubble, the beloved character from PAW Patrol, is now starring in his own show: Rubble & Crew. This new Nickelodeon series follows Rubble and his family as they tackle construction projects and solve problems in their town.
To promote the launch of this exciting new show and introduce the new characters to viewers, our team developed a comprehensive campaign. My role involved designing and art directing the overall look and feel of the graphic package, which extended to off-air, digital, and social media materials.
Produced at Nickelodeon
Baby Shark's Big Movie premiered on Paramount+. I art directed the graphic look and feel, aligning it with Nickelodeon's new branding, and extended this design to social media and album artwork. We also produced two music videos, "Stariana" and "Keep Swimmin' Through," with K-pop group Enhypen to promote the soundtrack. I collaborated closely with the director and artists on set to ensure a cohesive campaign look.
Produced at Nickelodeon
Cox Homelife aimed to create a custom commercial in collaboration with Nickelodeon's Blue’s Clues & You. I was responsible for art directing the storyboards, collaborating with producers and director on set, and overseeing design, 2D/3D animation, as well as lighting and color grading.
Produced at Nickelodeon
Art directed & Designed promo campaign for American Woman on Paramount Network from key art concept to execution, overseeing design and animation.
To promote the launch of the PAW Patrol movie, Nickelodeon ran the "PAWgust" campaign throughout August, featuring PAW Patrol specials each week. In collaboration with Roof Studio, we designed a graphic package for the promo spots, IDs, bumpers, and on-screen graphics.
Produced by Roof Studio
Concept, Design and Art directing for On air&Off air campaigns including key art from concept to executions, art direction, OOH print & digital, on air promo packaging design, overseeing promo graphics and logo animation.
Produced at TV Land
For Season 2 of Santiago of the Seas, we developed a new promo package that highlights the vibrant culture of the show's setting. I led the art direction in collaboration with Roof Studio, overseeing the entire process from concept through design and animation.
Produced at Roof Studio.
Nick Jr. Holiday campaign
As part of Nickelodeon's rebrand, we crafted a special holiday look with the theme "Sweater Weather." We incorporated knitted textures and playful holiday icons to keep the festive spirit alive for our viewers. My role involved art directing the project from initial design through to final animation.
Nick Jr. on Paramount +
To promote Nickelodeon's preschool shows on Paramount+, we developed a custom promotional package that captures the essence of Nickelodeon’s brand on the platform. I supervised the design & animation process to ensure a seamless and engaging presentation.
Paramount Network Original Movie “Dashing in December”
Art direction & design for On/Off air campaign, logo design and opening sequence.
Key art concept by Size Matters
Key art concept & design for
Space Disasters and Disasters at Sea
at Smithsonian Channel
Teachers is an American television sitcom aired on TVLand.
For it's final season, I art directed “Teachers Last Stand” campaign, collaborated with And/Or.
For Asian American and Pacific Islander Heritage Month, Nick Jr. aimed to promote love and support in the AAPI community, especially in the wake of increased hate after the pandemic. We created a 30-second spot showcasing non-verbal ways to spread love, highlighting the diversity within the community.
I was involved in every step of the project, from brainstorming and remote Zoom shoots to color correction and final execution. This required working closely with producers, writers, designers, and animators to ensure a smooth and effective final product.
Produced at Nickelodeon
Various press kits I designed and oversaw the process collaborating with print vendors for the final execution.
First Time Directors logo design
ViacomCBS E&Y Group is launching a First Time Directors program for BIPOC and women filmmakers. This initiative will pair filmmakers from underrepresented backgrounds with high-profile executive producers to develop 50 original movies.
Art directing and design on air & off air for Younger Season 4 campaign including key art, OOH, Digital and promo packaging.
Designed and art-directed the Younger Season 2 campaign, creating the promo graphic package used across on-air and off-air platforms. This included key art, promo spots, and materials for out-of-home (OOH), digital, and social media.
Key art concept by Art Machine.Key art concept by Art Machine.
Younger Season 2 Emmy campaign.
My role involves designing materials for the campaign across print, magazine, and digital platforms.
TVLand launched a campaign highlighting its popular originals and sitcoms. I led the art direction for the TVLand Originals brand campaign, managing the entire process from concept development to final execution.
Various style frames for commercials & ad campaign pitches.
Network rebrand pitched for Global Channel.
Produced at Eyeball.
Designed style frames for Spike TV Ultimate fighter promo pitch.
Bio channel design pitch. Produced at Nailgun.
Designed promo package for Prison Break for Fox.
Produced at Nailgun.
DIY channel Man Cave promo.
Designed and produced at Nailgun.
Promo pitch design.
Produced at Nailgun.
